Search Engine Optimization is bound to evolve. Thus, marketers have to adapt to the new trends to continue getting ahead of the competition.
The following are some of the SEO trends that can most likely help you up your SEO game.
Boost Your Content Density
For the past years, most websites have been paying attention to mere content quantity while leaving quality and utility behind. People and search engines are tired of that gimmick. In 2018, expect that the demand and the algorithm will be geared towards fostering the dense and value of the content.
As you produce your content, make every word and space count. Remember that your digital-based audience has diminishing attention span. Create content that sends a message effectively in a fast and straightforward sense. Cover each topic thoroughly with the least words possible. Aside from catering to the plunge of people’s attention span, you’re also saving yourself time in creating lengthy articles that makes reader yawn.
Increased mobile growth
Mobile accessibility remains to be a trending factor in SEO. It will remain to be a relevant criterion with the growing number of people dwelling on their mobile screens. In fact, in a Google report released earlier this year, it has been revealed that mobile searches have already surpassed desktop searches. If your site is not well-displayed on mobile devices, your bounce rate will increase and your chances of getting high mobile traffic also plummet. Mobile optimization is not just an accessory this 2018; it’s already a must.
Voice search is the next big thing
For a few years now, the tech industry has further promoted the adoption of voice search. And it has indeed been a fast-growing search option among users worldwide. This fast and futuristic feature will continue to show promise this 2018. We can expect more enhancements in this channel. Specialists keep on improving this system to decrease voice search errors and add more enticing features. A recent report shows that in just a matter of 2 years, the rate of speech recognition errors plunged from 25% to just 8% today. The trend of voice recognition is now taken to the next level of actual voice understanding. The voice search is a massive advancement in the cyber age. As Siri, Cortana, and Google Now continue to rise, SEO marketers might as well look into a voice innovation that can possibly outstrip text-based queries in no time.
User experience is still integral to SEO
User experience was, is, and will always be essential, especially now when average users’ expectations continue to increase. The demand for instant load times and ultra-straightforward navigation is heavier than ever. Optimize your site’s user experience as much as you want to climb to the top of the SERPs. Google gives all the favors to websites that show signs of great user satisfaction, including mobile optimization, speedy load times, lower bounce rates, etc.
If you want to trigger or maintain your search engine ranking, never think twice of investing in an optimized user experience. You may consider tweaking your navigation and site speed, implementing a responsive design, or getting a whole new hosting. Whatever it takes, do what you can to seize the top spot you deserve.
Personal Branding Will Become an SEO Secret Weapon.
This is a booming secret weapon. YouTubers are great examples of how powerful personal branding can be. Personal branding is not only a way to grab personal glory. It’s also a powerful tool to ace your SEO quest and supercharge your brand awareness. If a personal branding is established, your credibility soars high, your traffic amplifies, and your conversion rates become almost effortless. Not many companies are actually taking advantage of this promising strategy. We don’t know if this trend will endure, but before it all saturates, better strike the iron while it's hot.
These are some of the big things you can anticipate in the SEO arena this 2018. Whether you maximize them or not, for sure the competitors are. Thus, better get ready and equip your arsenal with the right tools and strategies that will take your business to new heights.